What is SEO?
SEO stands for search engine optimization. Professionals that succeed in providing effective optimization services generally have the following attributes:
- Network with other search marketers to keep with trends
- Find quality, relative backlinks that help build authority and relevance
- Keep up with search engine updates
What Is a Search Engine?
A search engine is a website that accesses a database of indexed links (webpages) that are picked and organized by an algorithm to be the most relevant and authoritative based on the search query entered. A few common search engines are; Google, Bing, Yahoo and Ask.com.
What Does an SEO Expert Do?
Search marketing professionals usually evaluate the on-page structure, backlink profile, site speed and other similar site structure considerations. Since there is no formal training, search marketers usually are at different levels of experience and differ on how they handle clients and their web properties.
What is a Backlink?
A backlink is simply a link that is placed on a site that directs users to another website URL.
How Much Does SEO Cost?
Every professional and agency differ with their pricing structure, depending on their track record, experience and even location. Some agencies charge a monthly fee, some charge from a results oriented structure.
How do I Find a Good SEO Consultant?
A few things to consider when looking for the right SEO company, agency or individual professional is first, do they rank? If someone claims to know search marketing and what it takes to take your site to the top they should be there themselves. Get references from actual clients to find out how they handle things.