Debra Mastaler On Links, Directories
SEOBook interviews Debra on links.
Some great advice in here.
On directories:
"Yeah, directory bashing by SEO’s seems to be the rage these days which is funny since so many of the newer ones have been developed by SEO’s.
The concept of “merit based inclusion” is what makes securing links in the better directories desirable. It’s reasoned that search engines bestow hub authority on these sites because human review is necessary before a site is included. And since human review is part of the co citation process search engines are programmed to reward, it stands to reason these types of sites would pass link popularity.
I use directories as a standard part of every link building service I offer and look at a number of things before I’ll submit"
